![]() ![]() Thanks to the scale of the marketing campaign, the game is mentioned on YouTube daily, with Friday being the top day for posting new videos, including the sponsored ones. However, Russia accounted for 23% of ad mentions, followed by the US (22%), the UK (9%), Germany (6%), and Canada (6%). The latter, however, shows the fastest growth with a 197% increase in spending month-over-month, while RAID ’s spending dropped by 64% over the same period.ĥ3% of all mentions of RAID: Shadow Legends come from the US. The company, for comparison, spent $28.3k and $842.4k to promote Vikings: War of Clans and Mech Arena: Robot Showdown respectively. Plarium spent 90.75% of the influencer marketing budget on RAID: Shadow Legends. ![]() 81.8% of 5.33k mentions that RAID has got over the last six months were sponsored. This has led to several image macro memes mocking the ads, particularly on /r/okbuddyretard (examples shown below).YouTube videos promoting RAID: Shadow Legends generated 442.95 million views between July and December 2021, with a CPM of approximately $19.55.Īccording to BuzzGuru, YouTube accounted for 94% of the game’s influencer marketing budget. On October 11th, YouTuber Foekoe posted a video parodying how ads for the game were all over YouTube, gaining over 385,000 views (shown below). For example, it appeared in a May 18th, 2019 video about League of Legends streamers by Hi Im Coconut (shown below, left) and a JonTron video posted April 15th, 2019 (shown below, right). Online, the game has been a sponsor of many popular YouTube videos, leading viewers to get irritated at the ubiquity of its ads. Pocket Gamer also praised the game's graphic quality. Gamezebo wrote that the game's art-style of dark fantasy instead of anime style typical of gacha games. Each of the 300 collectible characters features unique motion-capture animations produced exclusively in Plarium’s in-house studio to create distinctive character traits and personas." According to Venture Beat, the game, "(offers) one of the most unified game experiences in the collection RPG genre. ![]() A trailer for the game released a month prior (shown below). The game was released on August 2nd, 2018. ![]()
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